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The Internet, despite being partially a print-based medium, contains discourse more similar in a crucial way to television than traditional text: It encourages the written soundbite, the quick shot from the hip, the pithy remark steeped in attitude. Viewers expect only this. Anything more, they jump afield. Most of them prefer attitude or image over substance, design over content. If you attempt to address an issue with depth, viewers change the channel. Just like on TV. So I'll keep this short. But before you continue with your search, before you follow yet another link that leads only to more links, note that I, and others, have begun to call Internet users "viewers," not "readers."
This portion of the site is a magazine of media criticism. Some of it contains indepth, academically oriented content under the rubric "theory." The site aims to provide stand-alone content on media cultural studies, mass communication, media sociology, and sociolinguistics. I'm not talking about a just a list of links to more links, though it offers some of that too, but working papers and published essays on these subjects.
An example of the kind of content you will find here appears below:

Criticism.com Web

cover artThe Big Picture : Money and Power in Hollywood
Random House Trade Paperbacks
New $10.85
cover art1,000 Best Movies on DVD
Wenner Books
New $10.17
cover artStar Wars Comics Companion
Dark Horse
New $13.57
cover artDocumentary : A History of the Non-Fiction Film
Oxford University Press, USA
New $17.95
cover artFilm History: An Introduction
McGraw-Hill Humanities/Social Sciences/Languages
New $76.56
cover artBehind the Screen: Hollywood Insiders on Faith, Film, And Culture
Baker Books
New $10.19
cover artThe Language of New Media (Leonardo Books)
The MIT Press
New $16.47
cover artHow to Read a Film : The World of Movies, Media, Multimedia: Language, History, Theory
Oxford University Press, USA
New $18.15
cover artThe Norton Anthology of English Literature, Vol. 1 (Packaged with Media Companion)
W W Norton & Co Inc (Np)
New $64.25
cover artAnd It Don't Stop : The Best American Hip-Hop Journalism of the Last 25 Years
Faber & Faber
New $10.88
(Prices May Change)
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cover artVoices of Our Time : Five Decades of Studs Terkel Interviews
Highbridge Audio
New $23.07
cover artFilm Theory and Criticism : Introductory Readings
Oxford University Press, USA
cover artThe Whole Equation : A History of Hollywood
New $18.45
cover artThe Norton Anthology of English Literature, Vol. 2 (Packaged with Media Companion)
W W Norton & Co Inc (Np)
New $64.25
cover artThe Visual Culture Reader
New $34.95
cover artRegarding the Pain of Others
Farrar, Straus and Giroux
New $13.60
cover artAmusing Ourselves to Death : Public Discourse in the Age of Show Business
Penguin (Non-Classics)
New $11.20
cover artThe Oxford History of World Cinema
Oxford University Press, USA
New $29.95
cover artHypertext 3.0 : Critical Theory and New Media in an Era of Globalization (Parallax: Re-visions of Culture and Society)
The Johns Hopkins University Press
New $27.00
cover artAmerica's Best Newspaper Writing
Bedford/St. Martin's
New $30.95
(Prices May Change)
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